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Biz Ladies: 10 Golden Rules About Getting Paid As A Creative | Design*Sponge

15 Oct

When you set your rate/estimate for a job, you should gasp at the price (a little) and click send. You can always negotiate down, and I do a lot – but you gotta start at the high side of your comfort zone!

via Biz Ladies: 10 Golden Rules About Getting Paid As A Creative | Design*Sponge.



A Woman to Serve on Twitter’s Board? Here Are 25 –

8 Oct

Joanne Bradford

Currently president of the San Francisco Chronicle, her career has spanned old and new media: Demand Media, Yahoo, Microsoft and BusinessWeek.

Margit Wennmachers

A partner at Andreessen Horowitz, a venture capital firm that invested in Twitter, she started and sold a public relations firm and knows tech and marketing inside and out.

Diane Greene

The co-founder and former chief executive of VMware is on the boards of Google and Intuit.

Renée James

The president of Intel helped the company move beyond chips.

Anne Mulcahy

The former chairwoman and chief executive of Xerox rose through the ranks of human resources, customer support and corporate affairs.

Susan Lyne

The chief executive of AOL Brand Group and formerly of Gilt has a career that has spanned magazines, TV, movies and tech.

Wenda Harris Millard

The president of MediaLink, a media and advertising strategy company, was chief sales officer at Yahoo and an executive at DoubleClick, among other media and tech executive roles.

Geraldine Laybourne

The founder of Oxygen Media and former executive at Nickelodeon and Disney-ABC Cable Networks has tech experience on the boards of Electronic Arts, Symantec and Kandu, a tech start-up for children.

Indra Nooyi

The chief executive of PepsiCo also has a background in tech, having run corporate strategy and planning at Motorola.

Angela Ahrendts

The chief executive of Burberry is a branding expert.

Shelly Lazarus

The chairwoman emeritus and former chief executive of Ogilvy & Mather, the advertising agency, has deep expertise in branding and marketing.

Charlotte Beers

Another former Ogilvy & Mather chief executive also worked as an under secretary of state charged with polishing America’s image abroad after the Sept. 11 attacks.

Cindy Gallop

The founder of the United States branch of Bartle Bogle Hegarty, the advertising agency, has an unprintable motto that would fit in well in Silicon Valley.

Ann Fudge

The former chairwoman and chief executive of Young & Rubicam Brands, the advertising agency, has deep public-company board experience.

Anne Sweeney

The president of Disney/ABC Television Group, and a chairwoman of Disney Media Networks, is overseeing the transition to digital media.

Lauren Zalaznick

She has free time after recently leaving NBCUniversal, where she worked on digital media, TV and movies.

Diane Nelson

The chief content officer of Warner Brothers Interactive Entertainment and president of DC Entertainment oversees characters like Harry Potter and Superman.

Sherry Lansing

The former chief executive of Paramount Pictures has tech experience on the board of Qualcomm.

Kay Koplovitz

The Founder of USA Network knows the TV business, and also co-founded Springboard Enterprises, a nonprofit for women entrepreneurs.

Judith McHale

The former chief executive of Discovery Communications, which owns the Discovery Channel, was also an under secretary of state and now invests in tech start-ups.

Shonda Rimes

The screenwriter, director and producer who created Grey’s Anatomy and Scandal is also an avid Twitter user.

Ann Moore

Few people know more about publishing than the former chief executive of Time Inc.

Cathie Black

The former president and chairwoman of Hearst Magazines and publisher of USA Today would be a better fit at a digital media company than she was as New York City Schools chancellor.

Cindi Leive

The editor in chief of Glamour has expertise in media, publishing and fashion.

Joanna Coles

The editor in chief of Cosmopolitan understands print media and reaching different audiences.

via A Woman to Serve on Twitter\’s Board? Here Are 25 –


If Spike Lee Can Do It, Then Why Not Maria Pinto?

3 Sep

Maria Pinto's boutique
Photo of Maria Pinto’s Chicago Boutique in 2008.

This may be most high profile fashion Kickstarter projects that I have seen. Maria Pinto’s brand is well known in fashion but will there be enough interest to crowdfund $250K? Timing is everything and launching a Kickstarter for an affordable fashion line near New York Fashion Week is a good idea.

Fashion designer Maria Pinto — famous for dressing first lady Michelle Obama and Oprah Winfrey — is back with a new, more affordable collection that she plans to launch with the help of an online funding campaign three years after a poor economy forced her close her Chicago boutique.

Pinto is trying to raise $250,000 within 45 days for her M2057 line on the Kickstarter crowd-funding website. According to Kickstarter rules, Pinto won’t get any funding if she doesn’t reach the $250,000 mark within 45 days.

‘It’s just the way of the future,’ Pinto said. ‘I think there’s something here to embrace, the fashion meeting technology.’

via Michelle Obama and Oprah favorite Maria Pinto is relaunching her label post | Mail Online.

Ivanka Trump Poaches Kate Spade’s High-Profile E-Commerce Boss

3 Sep

Ivanka Trump has hired Kate Spade e-commerce bigwig Johanna Murphy as chief marketing officer and head of digital for her self-named apparel and accessories brand.

Murphy will be charged with creating a Web and mobile experience that will bring Ivanka Trump’s fashion line, which up to now has been a wholesale business, direct to consumers. She will also be tasked with coming up with digital integrations if and when the brand opens its own standalone shops.

Murphy’s move, she admits, comes at an odd time; Kate Spade has received much praise recently for, among other things, its new Kate Spade Saturday brand and the partnership it struck up with eBay to allow New York shoppers to literally window shop via store windows that doubled as giant touchscreens.

But after a series of discussions that began with a cold call from Trump, Murphy decided this was an opportunity worth leaving for.

via Ivanka Trump Poaches Kate Spade’s High-Profile E-Commerce Boss – Jason Del Rey – News – AllThingsD.

Women in Business and Tech: A Few Good Links

3 Sep

Pink rose
Good News: Did you know in minority-owned businesses, owners skew younger and female?  I didn’t until I read this report from the Silicon Valley News Journal.

Not So Good News: Black women entrepreneurs are often  single income households or  lack social capital to help get business off the ground.

My take: Single Income households is not the problem but not having enough money  and/or time to get a business off the ground is an obstacle.  A remedy to gaining social capital offline is to network. Go to conferences, attend professional meetups in your industry. I like to check out Lanyrd to see what conferences are happening and who is attending and speaking.  A remedy to gain social capital online is to blog. Show your expertise. Share your business’ story.  Here’s some tips for new bloggers and a reminder for experienced bloggers.

Bottom Line:  Women founders and entrepreneurs matter.

Get Your Marketing Plan Together For 2012

7 Dec

Pam Slim of Escape From Cubicle Nation has some tips on planning your marketing for 2012.

What’s Your Negotiating Style?

25 Oct

One of the biggest mistakes women make is not negotiating compensation whenever they have an opportunity to do so.  I remember years ago hearing Nell Merlino say that women leaving money on the table. When taking on a freelance client, working with advertisers or any kind of  business deal where money is exchanged, I often pause.  Saying yes too quickly can cost you.

Read this article from Women For Hire about negotiating.