Here’s This Thing I Wrote About Women and Self-Promotion – The Cut

26 Sep

Asking women to play like the boys in a male-dominated workplace is one thing. But must we also lean in all over social media? The strategies that have traditionally worked best for women socially — flattery, humility, collaboration — are the antithesis of self-promotion.

In journalism and publishing — where I and many of my friends work — this push-and-pull is conveniently transparent. Many workers are freelancers and the medium (Twitter, Facebook, or LinkedIn) befits their wares (ideas, wordplay, and links). So in trying to sort out my own online identity, I found myself cataloging the ways my peers (mostly women, but also some humblebragging men) evade the social repercussions risked by requisite self-promotion.

The most common is the faux-bashful undersell. A hundred years ago, child laborers in newsboy caps shouted “Extra!”; my female colleagues tweet, “Here’s this little thing I made,” with a link to an article months in the making. Others are more willing to retweet the praise or approval of a boss, colleague, or respected competitor than be their own cheerleaders.

via Here’s This Thing I Wrote About Women and Self-Promotion – The Cut.

 

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