Ivanka Trump Poaches Kate Spade’s High-Profile E-Commerce Boss

3 Sep

Ivanka Trump has hired Kate Spade e-commerce bigwig Johanna Murphy as chief marketing officer and head of digital for her self-named apparel and accessories brand.

Murphy will be charged with creating a Web and mobile experience that will bring Ivanka Trump’s fashion line, which up to now has been a wholesale business, direct to consumers. She will also be tasked with coming up with digital integrations if and when the brand opens its own standalone shops.

Murphy’s move, she admits, comes at an odd time; Kate Spade has received much praise recently for, among other things, its new Kate Spade Saturday brand and the partnership it struck up with eBay to allow New York shoppers to literally window shop via store windows that doubled as giant touchscreens.

But after a series of discussions that began with a cold call from Trump, Murphy decided this was an opportunity worth leaving for.

via Ivanka Trump Poaches Kate Spade’s High-Profile E-Commerce Boss – Jason Del Rey – News – AllThingsD.

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