SINGLEDOM

14 Feb

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It is said that single women get stressed out the most during this time of year. Could it be all that pink and red fluffy stuff, candy hearts, or stuffed teddy bears?

Instead of being stressed out over being single, begin to look at the power of single women around the world.

Just when businesses and advertisers thought they had women all figured out entered the single woman with her buying power. It is projected that single women will spend at least $400 million dollars a year, which has the business world standing up and taking notice.

There use to be a time when single women were treated like outcasts and looked on with pity. Friends and family secretly called unmarried women “spinsters” if they were not wed by the time they hit 30. Let’s remember that the grass is always greener on the other side. The tide is beginning to turn as single women send out the message that they can do for themselves.

Businesses as well as politicians are now checking in to see what makes single women tick. The census data shows that 40% of women between the ages of 25 to 29 are not married. While 23% of women in the 30 to 34 age rage are not married. One can only guess that the percent of single women over 30 will grow due to the fact that more women are stating that marriage is not of interest to them. The messages coming from single women are diverse from choosing the single life as the preferred lifestyle, choosing career over marriage first, to one-person homeownership.

Advertising companies are beginning to get it when it comes appealing to the single woman. One of my favorite commercials has two women who are sitting down after a wedding doing a high five for having “not” caught the bridal bouquet. This message says that businesses are seeing that single women are a viable strong market. That is girl power that is about to be in full effect.

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